IQOS ILUMA ONE WE Limited Edition

What is IQOS ILUMA?

IQOS ILUMA PRIME represents the pinnacle of tobacco heating technology, offering a design reimagined from the ground up, advanced features, and an innovative heating method. This cutting-edge system eliminates the need for a blade, relying instead on induction heating with a built-in heating element within the tobacco stick.

IQOS ILUMA SYSTEM stands as a more traditional model within the lineup, preserving the design of the IQOS DUO, while incorporating the same internals and functionality as the IQOS ILUMA PRIME.

The IQOS ILUMA lineup features a new heating technology, free from heating blades. This design ensures there's no risk of damaging the delicate heating element during usage or cleaning.

Nevertheless, our commitment to the principle of heating tobacco from the inside, with maximum surface contact, remains unwavering. As a result, we've introduced specialized TEREA sticks for IQOS ILUMA devices, with the heating element now located inside each stick, complete with stainless steel coating.

When you insert a Heets TEREA stick into the device and initiate the heating process, the holder generates an electromagnetic field, heating the blade within the stick. This process, known as induction heating, is often hailed as the "technology of the future." It operates similarly to electric induction stovetops, cooktops, or electric induction kettles.

This groundbreaking technology not only resolves the issue of blade breakage found in IQOS but also intensifies the aerosol flavor. Research indicates that this new technology enhances the taste experience compared to previous generations of IQOS*, delivering a richer aerosol.

*Research conducted in Italy and Japan, involving 714 IQOS users, from November 2020 to March 2021.
 

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